AI call coach · founders
You lost the deal in four sentences.
Tract shows you which ones.
Drop in a transcript from any sales or demo call. Get a 0-100 score, a pillar breakdown, the exact quoted moments that helped and hurt, and follow-up emails written against the objections you actually heard. Investor pitches too.
Proof, not theory.
Built from $500K in real deals, not sales theory.
These are the same discovery questions, objection responses, and closing moves used to personally close over $500K in consulting and sponsorship deals — refined on real calls, not adapted from a corporate sales textbook.
Who it's for
Built for the founder in the room — not a sales team, not generic coaching software.
Demoing to prospects
Founder-led sales is its own skill. Tract scores discovery depth, how you framed value, the objections you left standing and whether you actually closed on a next step — feedback aimed at a founder selling, not a rep on a quota board.
Pitching investors
Partner meetings turn on a handful of answers: the market number you fumbled, the traction claim you couldn't back, the ask you softened. Tract grades the pitch the way an investor actually weighs it, and shows you the lines that moved the decision.
No call recording bot, no CRM rollout, no team seats to manage. One transcript in, one scorecard out.
The scorecard
Ten pillars, two kinds of calls.
Sales & demo calls
Preparation
Whether you did your homework before the call and opened with specifics, not generic small talk.
Problem Depth
How far you pushed past the first vague problem to a real, felt example in the prospect's words.
Implication
Whether you surfaced the cost of inaction from the prospect, instead of manufacturing urgency.
Value Before Ask
If you got the prospect to name the worth of solving it before pitching features.
The Ask
Whether you closed on a concrete next step with a date, or let the call drift to 'let me follow up'.
Investor pitches
Team
Whether you proved this team is the one to bet on.
Market
How sharply you sized and framed where you play.
Traction
The evidence you gave that it's already working.
Business Model
How money is made, kept, and compounded.
Fundraising Readiness
Whether the ask, use of funds and plan held up.
Pricing
Your first call is free. No card to try it.
For an active raise or pipeline.
- 10 scored calls per month
- Sales call and investor pitch rubrics
- Quoted insight highlights
- Drafted follow-up emails
For founders in market every week.
- 25 scored calls per month
- Sales call and investor pitch rubrics
- Quoted insight highlights
- Drafted follow-up emails
Upload
Drag a .txt or .vtt transcript and pick the call type.
Score
Five weighted pillars, scored and ranked against the outcome.
Send
Three drafted follow-ups, one per objection you didn't close.